Seth Godin: “instead of working so hard to prove the skeptics wrong…”

“Here’s the thing about proving skeptics wrong: They don’t care. They won’t learn. They will stay skeptics. The ones who said the airplane would never fly ignored the success of the Wright Bros. and went on to become skeptical of something else. And when they got onto an airplane, they didn’t apologize to the engineers on their way in.

Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they’re the ones that are going to spread the word for you.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s